Uze tut
«Uze tut» - Sushi and rolls delivery in Lviv, deliver everything in 60 minutes.
There are rolls, sushi, light salads, hot noodle wok and delicious desserts.
.
GOAL
The client had a negative experience with 4 other advertising contractors. None of them could achieve the desired KPI for the client - the cost of purchase on the site should not exceed $2.5.
Our task is to stick to the cost-effective purchase cost not exceeding $2.5
Facebook и Instagram
TARGET AUDIENCE
1
People who are interested in food delivery
and not only. For example, the food delivery services Glovo, Uber Eats, Eda.ua, Rocket.
2
Audience who are interested in: rolls, sushi, noodle wok.
3
People who work in business centers.
4
We had a customer base of 5,000 people and used them to create Look-a-Like audiences.
AVERAGE CHECK
around 15$

KPI
1
Maximum number of sales.
2
The maximum value
sale must not
exceed $2.5.

BARRIERS
1
A lot of competition.
2

Buyers don't understand why it's so cheap.
3

Discounts on a permanent basis - 70%.
DRIVERS
1

Quality of food.
2

10% discount on first order.
3
Every day, 70% off a roll
(Philadelphia, three cheeses,
Nevada....) at a price of 30-50 UAH
4
Speed and warranty.
If within the stated
hours to deliver the order,
then give a discount on the next
order - 150 UAH.
5

Free shipping from 200 UAH.

SOLUTIONS
1
Advertising campaigns launched
Facebook/Instagram.
2
Retargeting is launched
at all stages of interaction
of the audience on the site, at every
CA's interaction with the product
- personalized offer,
For example, "If you're a student, we give you
-10% discount", "If you didn't deliver
order on time, - we give a gift on the
the next order-150 UAH".

CONCLUSIONS
Every week we analyzed audiences and creatives, we realized that the best audience reaction was on Instagram (feed + Stories). Animated videos on Storis worked better. Already in the first week achieved a purchase price of $ 2.4. The next phase formed the strategy of lowering the purchase price by testing new links and hypotheses without turning off the main advertising campaign. This approach allowed us to decrease the bid price to $1.9 already by the 2nd month. And in the third month the bid price was reduced to $1.6
RESULT
6128
sales
10328$
advertising budget
92
days advertising campaign lasts
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